Martha Stewart at the deCODE laboratories

On Thursday, February 5^th, just ahead of Friday’s annual focus on women’s heart health awareness, deCODE CEO Kari Stefansson is scheduled to appear live on The Martha Stewart Show, the nationally syndicated lifestyle series hosted by Martha Stewart. The discussion will focus on how understanding the inherited risk factors measured by the deCODEme™ full genome scan and the new Cardio and Cancer Scans may empower people to better protect their health. Those unable to watch Thursday’s show live can find a replay of the segment on www.marthastewart.com or on www.decodeme.com.

“As the people who discovered the highest impact genetic risk factors for heart attack and stroke, this is our way of encouraging people to gain a better understanding of their cardiovascular risk. Because these diseases occur at the interface between genes and the environment, this is empowering information that may help people to take action to effectively reduce the likelihood of developing these diseases. We are also pleased to have the opportunity to talk about our scans with Martha Stewart in this month devoted to increasing the awareness of heart disease. Heart disease remains the leading killer of women as well as men, but there is a lot we can all do, working on our own and with our doctors, to reduce our risk and to stay healthier longer,” said Kari Stefansson, CEO of deCODE.

You can watch deCODEme genetic tests on The Martha Stewart Show by clicking on this link.

deCODE Complete Scan, Cardio Scan and Cancer Scan.

Through deCODEme™, the world’s first retail genome analysis service, deCODE genetics today announced the launch of the first focused genetic scans for assessing personal risk of several major cardiovascular diseases and common cancers. deCODEme Cardio™, which detects genetic risk factors for Heart Attack, Atrial Fibrillation, Peripheral Artery Disease (PAD), and several other conditions, is offered at an introductory price of $195. deCODEme Cancer measures genetic risk factors for Prostate Cancer, Lung Cancer, Bladder Cancer, Skin Cancer and Colorectal Cancers, as well as the common form of Breast Cancer, at an introductory price of $225. Both can be ordered as a bundle for $350.

Focused Genetic Scans offer individuals a new way to better understand their risk of cardiovascular disease and common cancers.

“The common diseases, including cardiovascular conditions such as heart attack and stroke, as well as the common forms of cancer in women and men, result from both genetic and environmental risk factors. We are all familiar with many of the environmental and lifestyle factors that impact our risk of these diseases, and we know that addressing these risk factors can lower our risk of disease. Building on our discoveries of inherited risk factors for these diseases, our goal is to help individuals understand the genetic side of the equation. This is empowering information, that may enable people, on their own or working with their doctors, to make more informed decisions to protect their health. In an age when we are encouraged to take more responsibility for our health, we believe that we should all be able to use understanding of our genome to do stay healthy. deCODEme™ opened the era of the personal genome scan, and deCODEme Cardio™ and deCODEme Cancer™ offer individuals who wish to better understand their risk of particular diseases a focused means of doing so,” said Kari Stefansson, CEO of deCODE.

The scans – deCODEme Cardio™ and deCODEme Cancer™ – build on deCODE’s global leadership in the discovery of common variations in the sequence of the human genome conferring increased risk of common diseases. They combine the latest science and highest quality analysis as only deCODE can. The scans are based on assays custom designed by deCODE scientists to detect the single-letter genetic variations (called SNPs) with the biggest impact on disease risk. These are SNPs validated in large-scale studies by deCODE as well as leading academic research institutions. DNA Analysis is conducted in deCODE’s own CLIA-registered laboratory, one of the largest genotyping facilities in the world. Subscribers have access to genetic counseling. Many deCODE customers have already employed the results of deCODEme and the company’s range of DNA-based risk assessment tests to improve and protect their health. Stories of how deCODE’s products are helping individuals and their physicians to take more control of their health can be found on our blog, at www.deCODEyou.com.

deCODEme Cardio™ measures 8 SNPs associated with the risk of heart attack, intracranical and abdominal aortic aneurysm, stroke and atrial fibrillation, peripherial arterial disease (PAD) and venous thromboempolism. deCODEme Cancer™ measures 29 SNPs associated with risk of prostate, lung, bladder and colorectal cancers, as well as basal cell carcinoma and the common form of breast cancer. Based upon which versions of these SNPs they carry, subscribers will receive a secure online profile presenting their results. Results are presented both in terms of relative risk compared to the general population, as well as absolute lifetime risk, which is the percentage likelihood that an individual will develop a disease in their lifetime, which is their relative risk multiplied by the average lifetime risk in the population.

The results also explain what other risk factors interact with genetic risk to increase or decrease the likelihood of developing a given diseaese, as well as how subscribers may wish to follow up with their doctor to optimize the prevention or early detection of these diseases. deCODEme offers genetic counseling to all its subscribers, and deCODE counselors can be consulted via email or by telephone.